Do
you know the formula that Google uses to determine the ranking of any
website in its search results?
Maybe you will say yes. If I ask you to name them, most probably you
will say website’s appearance and loading speed, website content,
promotional content, and links. But, what you have told are just a
few important factors that Google employs, but these are not all.
Many are still left. Which are they? No one knows about them except
Google
people.
Several
times demand have raised that Google should disclose the ranking factors. Recently, a new name has added to the list and the name is
of justice minister of Germany. Whenever demand has risen, Google has
declined the demand politely. German minister has guessed that Google
will this time again politely turn down the demand.
Do
you have any idea why Google does not publicize what are all the
ranking factors? The reason is very genuine. Google aims at providing
the best
search results to its users and want to help those
webmasters who are honestly working to promote their website on
Google. If once Google reveals all the factors, the spammers will
taking advantage of this and start doing spamming to manipulate its
search results. This will damage the value of Google in the eyes of
its users since they will not get for what they use Google, so they
will start taking help of other search engines, which will do a big
loss to Google in the market.
